Generating images through AI driven platforms has been a buzzing topic in the creative field for the past three years. It’s impossible to miss the development of Generative AI platforms. Most brands are creating campaigns/posts using Gen AI. The results are so good in some cases that it is very difficult to spot the difference between a normal image and an AI Generated image.
To give a basic understanding of what these images generators do, they take text prompts and turn them into images. All you must do is describe your required output in text and then enter it, the image generator will show you several possible outcomes, you can further use textual prompts to make changes in the output so reach to a certain level of precision. This opens wide possibilities for what you can do, from using a specific graphic style to replicating a human image. It is quite literally to test the real limits of your imagination and how accurately you can craft t into works.
Most of these image generators are trained similarly. They are usually trained in the data/images available online. Through this data, the software develops a learning algorithm to understand through natural language and develops the understanding of different aspects and characteristics of each element of an image. Since the models are trained on certain data sets, they might develop images that have resemblance to the ones in the data but as the amount is data increases the resemblance becomes negligible.
Some of the prominently used Image Generators are as follows:
Let’s discuss these in more detail and understand the use case and benefits of each of these Image Generators.
Midjourney
The looks that will matter! The images generated by Midjourney are consistently good-looking. The images produced are so comprehensive and the usage of color, textures and the compositions are just highly impressive. The outputs are interesting and visually appealing.
The major drawback that it has is that it can only be used through Discord bot commands. Further, outputs produced through Midjourney cannot be converted into high-resolution, they are majorly appropriate for digital use.
DALLE-3
The images produced by DALLE-3 are as realistic as they get. The best part about it is that it uses ChatGPT, so you can enter your prompts in the most natural language, and it will still generate accurate and visually appealing images. Further, you can give elaborate textual prompts to edit your output. The platform also provides you with an option to opt out for the use of your data, so that it is not used further to train the model, and your privacy can be maintained.
The only drawback of using DALLE-3 is that the images generated are not very high resolution and can be mostly used for digital purposes.
Adobe Firefly
Adobe Firefly is one of the rare platforms that are highly safe for commercial use. The images and output generated from it are licensed. This is because the model is trained with the images from Adobe Stock and the public domain content. The platform is seamlessly integrated with Photoshop, Illustrator, Adobe Express, and Adobe Stock which makes it very easy to use for professional purposes.
It further provides features like Text Effect, Recolor, Generative Fill etc. which are one of its kinds in the industry. The only restriction that the platform has is that because it is trained on a specific and smaller group of data, the output might not be as differentiated visually and might feel restrictive in use.
Recraft.ai
Recraft is one of the most powerful and efficient image generators; the outputs from the image generator are highly impressive and visually appealing. The major benefit is that it offers the user all the control over the art style, color, and compositions. The platform offers such advanced editing features that it makes it highly usable for professional purposes. The images are scalable to the maximum size, and once you have developed the image, you can choose the format in which you want to export the image. It does offer in-paint, out-paint, adjust images, background removal, etc. but if you are still not satisfied, it also offers easy integration with Photoshop and Illustrator for further editing.
The only limitation is that with such advanced features, one does need to have basic editing skill as it does get a little complex in usage.
Key Takeaways
- Content generated by Mid Journey or DALLE-3 looks interesting, and any content generated by the user is owned by the user, therefore it will not lead to any copyright or IPR issue. The major drawback of both the applications is that the output generated is not in a very high resolution, thus the images can only be used for digital purposes.
- Tools like Adobe Firefly do provide images that have better resolution and are even safe to use commercially, but the tools are less interesting and unique as they are trained on the stock images available on the respective platforms.
- Though AI Image Generators do have a long way to go but currently Recraft.ai is certainly ahead in the race. Further, this does seem like something that marketers can use on a longer stretch.
